Li ,Jingna
Interactive Developer | UI/UX Designer | Creative Engineer
NFT
TRAVEL
Give you a different travel experience
Project Overview
NFT Travel -
The NFT Tourism Application
The Technology Driven Innovation Design
With the explosion of COVID-19, the tourism market has been hit hard. Technology is gradually developing, and the NFT digital collection market has great potential. NFT TRAVEL combines NFT technology and tourism industry, allowing tourists, artists, programmers and attractions to participate in four parties, providing rich functions such as ticketing, community, NFT digital collection exploration and trading sharing, bringing tourists a new tourism experience and stimulating the tourism market.
Type
Technology Driven Innovation Design
Time
2022.5-2022.6
Tools
Adobe XD; Figma; Indesign
Team
Individual Project
My Role
User Research
Prototype
Project Background
NFT Technology Trends
On March 14, 2021, global NFT trading volume was $284 million, while on December 12, 2021, global NFT trading volume was $6.497 billion, a nearly 23-fold increase in three quarters. The left table shows global NFT transaction volume data from March to December 2021. The right table is the FLOW chart of the NFT transaction.
Current situation of tourism
The new coronavirus caused a sharp decline in China’s tourism revenue in 2020, only 222.86 billion yuan, down 3.50 trillion yuan or 61.1% from the same period the previous year. Here are the tourism revenues of China from 2015 to 2021.
DESIGN OPPORTUNITY
If NFT technology is applied to the tourism souvenir industry, will it be able to breathe life into it?
Research Plan
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Need to document a beautiful and unique travel experience.
Need to profit, learn and exchange skills.
Tourists
Programmers
Need to profitably cash in and increase impact.
Need to increase revenue, visibility, visitor numbers, and artistic flair.
Artists
Attractions
DESIGN RESEARCH
Persona
The research was conducted according to the research plan.
Service Blueprint
The following service blueprint contains the user’s activities throughout the service and the functional support required, listing the underlying support for the NFT souvenir platform and the external systems that are connected.
IDEATION
Gamification Design
The Octalysis Framework is a human-focused gamification design framework that lays out the eight core drives for humans motivation developed by Yu-Kai Chou. The framework is based on the premise that systems are “function-focused”, designed to complete a task as quickly as possible, similar to a factory process assuming workers will complete their tasks in a timely manner because they are required to do so. However, human-focused design acknowledges that people, unlike machines in a system have feelings, insecurities, and reasons why they want or do not want to do certain things, and therefore, optimizes for their feelings, motivations, and engagement.
Conventional Travel
NFT Travel
NFT Travel Mode
As shown by the radar chart, traditional travel performed poorly in seven areas except for ownership. To improve the fun of the travel, I have targeted eight areas for improvement.
information Map & Lo-Fi
User testing & Iteration
User testing and iteration are carried out after the low-fi to test the user experience of the new steps which were designed above, during the user testing process, 12 potential users participated by role-play method which stimulates based on the real-world environment.
FINAL
DESIGN
01
Welcome
02
Visitor-Tickets
03
Shake Page
Keep shaking to toggle results and set as destination with one click
Provides different types of scenic spots and a shake function if the user has difficulty deciding on a destination.
NFT TRAVEL
Scan the QR code on the wall of the scenic spot to set this place as an exhibition area
NFT TRAVEL
04
Visitor-Air&Hotel
05
Visitor-Strategy
06
Visitor-Artists-All
Show all NFT artists
NFT TRAVEL
07
Visitor-Artist-Follow
08
Create
09
My NFT-Map
10
My NFT-Category
11
My NFT-Time
12
My NFT-AR-QR
Sort through the NFTs owned, flag different NFTs according to rarity, and select specific NFTs to share or display.
Show the owned NFT in the form of a map, set the user level, and unlock different scenic spots.
Creators’ personal information, workshop, release center and community
13
My NFT-AR-AR
My
17
Selected NFTs are automatically typeset on the wall with user information and the ability to share exhibitions.
Display user’s personal information, orders, shopping cart, travel, friends, benefits.
14-16
Mall-NFT
NFT TRAVEL
After entering the scenic spot, display the distribution location of NFT in the scenic spot and provide an AR navigation function, allowing users to buy NFT with treasure hunting
